About The Author

Joseph Zoccali

Joseph Zoccali is the product of hard roots, sharp edges, and relentless drive. Born into a strong Italian family where loyalty was non-negotiable, and work ethic was survival, Zoccali learned early that dreams meant nothing without discipline. His mother chased dreams through words; his father built a life with a shoeshine kit and stubborn hands. From this foundation, Zoccali launched his first business at 19—trading security for risk and comfort for capacity.

Before stepping into the role of Coach Joey, Zoccali sharpened his skills in investment banking and wealth management, advising high-net-worth individuals where strategy and trust were the real currencies. Here, he learned a critical truth: money is a byproduct of clarity, leverage, and execution.

Over the next decades, he built and scaled multiple companies—celebrating wins, surviving losses, and waging legal battles that would have crippled lesser players. Every experience—good, bad, or brutal—became fuel for a larger mission: to coach others from the trenches, not the ivory tower.

Today, Zoccali blends precision with practical empathy, helping entrepreneurs and executives develop leadership identities that outlast setbacks. His coaching is not therapy. It’s a recalibration—guiding business owners to build companies that fortify their lives instead of devouring them.

His mission is simple: Transform potential into power, and never forget who you had to become to do it.

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